Change towards a Wellbeing Economy - Companies and consumers must start to think in alternatives

Many innovative startups are leading the way - but we also need to shift the thinking in the larger enterprises. They must start to develop purpose-driven business methods...

Pure profit was yesterday - Today it is purpose for employees, consumers and business partners in a purpose-driven wellbeing economy

If we want to change towards a Purpose and Wellbeing Economy we cannot only rely on innovative startups we also need a new thinking in many of the long time existing enterprises around the globe. They too need to make a change towards more sustainable and responsible business models that respect equality, all beings and the planet. Companies who only exist to make profit should question their existence. They need to transform the way they operate and do business. Consumers take responsibility for what they buy, employees want to take an active role in shaping the companies sustainable future and shareholders want to invest into businesses that grow without harming other business partners and the planet. In today’s linear economy, the threat to be disrupted is all present. Businesses that want to build on resilience need to think holistically along the lines of their value chain which is driven and lead by sustainable business models that help to increase the purpose of all participants (consumers, employees, etc.).

Smart Technology is the fuel to adopt Sustainable Digitalization which will allow to optimize a companies sustainable business planning to become a true sustainable company and role model.. By leveraging Machine Learning capabilities, companies can capitalize on their historical demand data, increase forecasting accuracy, fine-tune their processes and operations and predict the weight of their decisions and actions on all business participants, from suppliers, employees to end consumers.. Sustainable driven Business Planning will take into account resource scarcity and help to balance market demand in a healthy way. Sustainable driven business planning will enhance brand equity and optimize costs. All of this will help to make sure that companies will put people ad the planet first.

🌎 Take a serious look inside the current business operation

🌎 Understand the company culture and the brand image

🌎 Question the impact of the business model and the value chain on the environment

🌎 Identify areas to improve and act

I believe it is time to revolutionize the way we do business. It is time for a Purpose-driven Wellbeing Economy. Many of today’s startups are leading the way. But to achieve the goal we also have to shift and modernize the thinking in medium and large enterprises as they still follow the path of profit and growth. If you want to change, if you want to include the concepts of purpose into your value chain and develop purpose-driven business methods then get in touch.