Increased Environmental Awareness by Consumers

Consumers must challenge companies and must help to support the switch from profit driven towards circular driven business models...

Consumers must rethink their position in the economic system and focus on supporting circular business models - Every single day!

The environmental effects of human consumption are in the news every day, No doubt that our actions and our behavior as consumers have a huge impact on the wellbeing of all beings. As a result, consumers are becoming more conscious of their personal responsibility in the ecosystem - every consumer has a choice and as a consumer I can influence other consumers in their choices and behavior. There is more and more choice on the market and the amount of sustainable acting companies is growing every day - but it could be faster. Nevertheless it is up to us to make the change. Consumers have experienced scarcity of products and services, and are finally beginning to understand that ecosystems are fragile and resources limited. It starts at home where every family can start to act sustainable and think about the impact they want to have on the environment. We have all been confronted with the result of the linear supply-chain paradigm which automatically leads into material shortages and natural resources abuse. Circularity, by contrast, creates opportunities to minimize waste and preserve those resources through product reuse and recycling. So as a consumer, circularity starts at home and guides me through the day. Every action counts.

Sustainable Digitalization in marketing and sales will push social responsibility among consumers. Companies must better leverage consumer data (profile data) in order to customize promotions and advertising to focus on the real environmental benefits (e.g. materials, sourcing, take-back, recycle, etc.) of the products. Leverage Data Intelligence to create necessary insights and predictions of consumer behavior and offer Business Network Services for consumers where they can find useful hints how to refurbish, reuse or resell products. So leverage the environmental awareness of consumers and let them help you to optimize your product and services portfolio - the sustainable way.

🌎 Understand your impact as a consumer and how you can make a change

🌎 Elaborate the benefits of circularity in your daily practices (home, work, school, sports, shopping, vacation, etc.)

🌎 Share your experience and thoughts with the social community, be a role model, dare to change and lead with purpose

I believe it is time to revolutionize the way we do business. It is time for a Purpose-driven Wellbeing Economy. But to achieve this goal we need more consumers that rethink the way how they consume and how they contribute in a true Circular Economy. And companies on the other hand must better customize their offerings for consumers that with an increased environmental awareness. What do you think?